Welcome to Introduction to Marketing. I look forward to meeting you in our first class on February, 2017 and getting to know you during the spring semester. Here is the preliminary course syllabus. Almost all of the details you need on the course are here. It contains helpful information on the course objectives, what you will learn in the course, your responsibilities, how the course is conducted, and the course assignment.
This course on Marketing takes place over an intensive 11 weeks period. Both time limitations and the relative complexity of the issues to be tackled will present a number of challenges that everyone must be aware of in order to make it a worthwhile learning experience. These notes will provide some hints on how to make the most out of this experience as well as provide an overview of the path that we are going to travel together.
In that designing virtual environments is a program on Marketing issues, all materials, together with a set of some supplementary readings which will be handed out in class. Please contact the instructor for additional details and copies of slides will be made available. For the sake of structure, each day will center around a particular theme, helping participants to focus on the issues being analysed.
The word “intensive” must be taken in a literal sense. Timing considerations will require us to “hit the ground running“ rather quickly in order to make the most out of the available number of classroom hours. In order to optimise the learning experience, a practive level of class (case) preparation is of the essence.
After completing this course the learner will be able to:
- Comprehend the ambiguity of marketing between different types of businesses.
- List the characteristics of marketing that are common to all businesses.
- Compare different types of marketing to each other, and see the effect location plays on a marketing organization.
- Use the marketing mix with your business.
- Successfully implement the strategic components of marketing to their business.